This paper releases the first publicly available dataset on RTB display advertising, which includes logs of ad biddings, impressions, clicks, and final conversions from iPinYou's global RTB algorithm competition in 2013.
Authors
Hairen Liao
1 papers
Lingxi Peng
1 papers
Zhenchuan Liu
1 papers
Xuehua Shen
1 papers
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Field of Study
Computer Science
Venue Information
Name
International Workshop on Data Mining for Online Advertising